1st September

Magical Merchandising – Make Your Christmas Display Stand Out This Season



Window to a Winter Wonderland

Window displays are a great opportunity to transport customers into your world. They offerpeople passing by a glimpse into what your business offers. Which is why a great seasonal window display is crucial for increasing that festive footfall. Most businesses will decorate their windows for Christmas so it’s important that you stand out. Christmas décor can get boring with the same reds, greens, and whites used each year and the same tired tinsel pulled out. It’s time to start thinking outside the box…

Faux floral décor

Silk floral arrangements work perfectly to compliment and highlight a centrepiece that you want to display in your window. You can match the colours to your brand or go the more traditional route and choose classic Christmas colours. Lights can be incorporated to make sure your display shines even during those dark winter nights. If you are limited with space, BloomsArt faux florals are weather resistant so they can be installed outside or inside the window. Arrangements can also be hung from the ceiling to save on floor space for your Christmas centrepiece. And if you don’t have a window, then you can choose from a range of different styles including wreaths for doors and garlands for stairs and fireplaces. The options are infinite!

Stay on Theme

A strong display always has a theme. You are telling a story with your faux floral décor and it needs to make sense visually for customers walking by who may only have a few seconds to take it all in. A white winter wonderland theme is popular, or a Bavarian Christmas market is a fun way to showcase your business. Whatever you choose, your theme needs to be bold and consistent.

Continue the theme inside

The faux festive floral window display has caught the attention of those passing by and theyhave decided to take a further look. Your theme needs to continue inside, floral arrangements can be installed anywhere, and you want it to match the outside to create a sense of cohesion and continuity. BloomsArt can create matching arrangements in a variety of sizes and shapes to be incorporated wherever you need. Once you are finished you can pack them away for another year and pull them out when needed. A winning combination this Christmas season.